Syracuse Orthopedic Specialists Offers Full-Spectrum Spine Surgery

By: Thomas Crocker

At Syracuse Orthopedic Specialists (SOS), a four-physician team of orthopedic surgeons specializing in spine surgery performs the gamut of procedures for neck and back pain, including a variety of outpatient operations at the practice’s
ambulatory surgery center.

In most cases, nonoperative treatments provide sufficient relief from neck or back pain to allow patients to carry out daily functions and enjoy favorite activities. Options include nonsteroidal anti-inflammatory medications, chiropractic care, acupuncture, nerve-blocking cortisone injections and physical therapy (PT), which is available from the orthopedics and sports therapy team at SOS. Nonoperative care is also available from one of SOS’ partners in care, New York Spine & Wellness Center.

“PT is a mainstay of spine care and is quite effective at treating most back problems,” says Richard DiStefano, MD, orthopedic surgeon at SOS. “It’s an advantage to have PT in our practice because it’s easy for physicians and therapists to collaborate to tailor therapy for patients.”

Surgical Solutions
When conservative therapies prove ineffective, surgery may be appropriate. Large operations, such as cervical laminectomy, cervical fusion, cervical laminoplasty, and lumbar laminectomy and fusion, typically require hospitalizations of two or more days, and SOS spine surgeons perform these procedures at St. Joseph’s Health and Crouse Health.

Many spine surgeries do not require a hospital stay, and for these, SOS has a dedicated home: Specialists’ One-Day Surgery Center, located at 5801 East Taft Road in North Syracuse. There, surgeons perform anterior cervical discectomy and fusion, lumbar discectomy, and one-level laminectomy. Another outpatient procedure, sacroiliac joint fusion, may provide relief for individuals with sacroiliac joint dysfunction. Requiring just two small incisions in the buttocks, the procedure allows a spine surgeon to solidify the joint with a cage-like implant.

One of the most common procedures that Dr. DiStefano performs at the Specialists’ One-Day Surgery Center is spinal cord stimulator implantation. Spinal cord stimulation uses implanted electrodes and a small generator to deliver mild, pain-relieving electrical impulses to the cervical or lumbar spine. Candidates include individuals for whom back surgery did not provide relief or who have chronic back or leg pain, degenerative spine changes, reflex dystrophy in the foot or knee, or painful neuropathies in the feet or hands, according to Dr. DiStefano.

“Patients undergo a one-week trial using electrodes placed percutaneously and an external battery pack,” Dr. DiStefano says. “If that’s successful, we permanently implant the electrodes in the spine through a small incision in the upper or lower back. The wires are connected to a generator in the buttocks. Patients can adjust the strength of the electrical signal with a remote.”

The variety of outpatient spine procedures available at the Specialists’ One-Day Surgery Center is indicative of the sweeping nature of spine care at SOS.

“Ours is a comprehensive spine program,” Dr. DiStefano says. “We perform procedures on all parts of the spine in inpatient and outpatient settings, and we also offer a wide range of nonsurgical treatments. Patients get all-encompassing care at SOS.”

Telemedicine Appointments Available

Video visits played a crucial role in allowing Syracuse Orthopedic Specialists to continue caring for patients during the COVID-19 pandemic. Telemedicine appointments through the SOS Virtual Visit App remains an option for initial and follow-up appointments, as appropriate, for patients who wish to see their orthopedic surgeon from the comfort of home.

History Has Shown the Construction Industry will Endure

By: Earl Hall, Executive Director, Syracuse Builders Exchange

It is early September.  The cool mornings and slight tint of colors in trees illustrate the beginning of change.  It is a timely and expected change, transitioning summer to fall.  The annual upstate New York tradition also means contractors are busy wrapping up projects over the next few months in preparation for the expected change to winter.

Unexpected change is inevitable, but how we as a society and construction industry executives react to uncertain changes can vary.  Although the country is still in the midst of a pandemic, construction industry employers have adapted to new “norms” both in the office and on the construction job site.  What are the new “norms” when bidding a project?  What lessons have been learned about how to bid on projects during a pandemic, and for how long will these new “norms” be in place?  Have contractors and project owners alike done all they can do to mitigate risk and liability exposures, and are those measures adequate protections in the event of unexpected issues?

Over the decades, the construction industry has endured many eras of uncertainty and recessions.  The industry has many wonderful success stories of second and third generation construction companies which have survived similar times.  Lessons have been learned and new best practices have been adopted during each occurrence, so I suspect the current economic and industry turmoil resulting from COVID-19 is no different – except for those who have no experience.

History is a great teacher of delivering the most difficult lessons.  Some examples of recessions in the United States that have led to eventual recoveries and survival of construction contractors include:

The Asian Flu Pandemic lasted from the summer of 1957 through April of 1958.  While the coronavirus originated in China, the Asian Flu originated in Hong Kong.  It ripped through India and Europe and eventually made its way to the United States.  It killed over 1 million people world-wide and initiated a global recession.  In an effort to end the recession, then President Dwight D. Eisenhower convinced congress to pass a stimulus package addressing national infrastructure needs in the Federal Aid Highway Act.  Notice any similarities today?

The Oil Embargo from 1973-1975 resulted in the longest U.S. economic recession since the Great Depression from 1929-1933.  Unemployment reached approximately 8.8% and gas prices soared, increasing the cost of consumer goods and services.  In an effort to end the recession, the Federal Reserve significantly lowered interest rates, which would later lead to high inflation in the late 1970s and early 1980s.  Sound familiar?

From July 1981 to November 1982, the U.S. endured yet another oil-related recession when the Iranian Revolution ended and the new regime exported oil at very low prices, keeping gas prices in the U.S. high.  With inflation in the U.S. at an all-time high, the Federal Reserve increased interest rates to 21.5% which then lowered the inflation rate, however, the economy declined by 3.6% over the next 16 months while unemployment soared to over 10%.  Then President Ronald Reagan attacked this problem by reducing taxes and increasing military spending.

The Savings and Loan crisis and Gulf War lead to a recessionary era from July 1990 through March 1991.  This modest recession saw GDP decline to 1.5% while unemployment reached 6.8%.  Although the recession officially ended in 1991, the U.S. experienced 7 consecutive quarters thereafter of very slow growth.

Who could ever forget the short and swift Dot-Com crash in 2001, and the horrific events of September 11, 2001?  During this recession, the Nasdaq fell 75% while the S&P 500 lost 43% between 2001 and 2002.  What lead the U.S. economy out of this recession:  The housing market.  What later initiated the next recession?

From December 2007 to June 2009, the housing market imploded and triggered the Great Recession.  Some of the largest U.S. financial institutions collapsed under the default weight of mortgage-backed securities.  During this time, unemployment rates hit 10.5% and the GDP declined 4.4%.  What did the government do to re-energize the economy?  Congress passed a $1.5 trillion stimulus package.  

What lessons did the construction industry learn during these past recessions and why is history so important to those who are responsible for developing a strategy for 2021?  The circumstances and events we find the U.S. in today, and those in upstate New York, are not unique.  History has proven the construction industry has endured those same challenges we are experiencing today.  And while the politicization of the coronavirus is evident, some pundits have argued the over-reaching of governmental authority has crippled the economy more than the virus itself.  Through it all, the construction industry has learned how to not only endure times of uncertainty but position itself to be stronger when the crisis is over.

People often ask me what I think about the current state of the construction industry in upstate New York.  My answer is the current state of the industry is strong, despite the pandemic and the new “norms” mentioned above that has caused the industry much angst and money.  While 2020 is still in play, I do have concerns for 2021 and 2022 for the reasons mentioned in my prior article about the lack of funding for future public and private projects.  The many regional architects and engineers I speak with share my belief, in that this recession will end when a vaccine is developed and our elected officials in Washington, D.C. pass a meaningful infrastructure stimulus package to address the crumbling infrastructure in our country – but specifically in New York State.

During this time, and while planning for 2021, I would encourage construction industry executives to identify:

  • Means to become more efficient
  • Market segments that provide your company the best return on your investment
  • How to improve the quality of your team
  • How to improve your firm’s information technology
  • Future training and/or equipment needs
  • Other areas to achieve economies of scale

Recessions and market trends come and go.  Those of you who have been in the construction industry long enough know this and have positioned your company to endure the hardship, only to ultimately persevere and prosper in the long run.  What is new about the current environment?  New York Governor Andrew Cuomo’s ability to unilaterally control businesses opening and closing.  Such strict governmental mandates and regulations on businesses is unique in our history, so we have no history lessons to lean on to know how to react when governmental mandates adversely impact businesses and the employees they hire.

In the end, upstate New York’s construction industry and those executives who lead their companies will be resolute.  Perseverance will overcome fear and determination will overcome governmental mandates.  Lessons will be learned from COVID-19 that will resonate for generations. 

The construction industry will lead the way to our regional economic recovery; unfortunately, there will be tumultuous times ahead as I anticipate a very challenging time in 2021.

The Best Defense For Risk Is a Strong Offense

Pierre Morrisseau, CEO, OneGroup

Risk has been around for as long as there have been people on this planet. What’s fascinating is the changing nature of risk. From the risk of becoming dinner for a hungry dinosaur while out hunting to the usual natural risks of meteorites, earthquakes, hurricanes, and floods to sophisticated new risks like cyber attacks, risks are evolving right along with our own evolution.

Nowhere is this more evident than business risk. The very function of creating and operating a business is to run headlong into myriad risks while creating new ones. Sometimes, creating risk is even part of the business strategy. Let me explain that.

When businesses take on innovation and opportunity risk, they knowingly put themselves in a position to fail. That same risk can also lead to great reward, as other companies are either to fearful to take the risk or do indeed fail. Similarly, companies that start up or create a new division in a competitive market take on competitive risks that could damage or even kill their current business model. Again, knowingly putting the company at risk opens the door to potentially great success and rewards. The strategy is to identify all the other risks and take steps to reduce, eliminate or use financial tools like insurance to protect them.

During this long-running pandemic, we have been working with our clients and other companies to go on the offensive—to identify risks and accelerate learning to foresee and control risk. One example is our work with local and regional manufacturers. We saw their stress navigating as essential businesses while the virus was marching across the world. Instead of waiting to see how risks would play out—many of which were not yet recognized—we formed and facilitated a roundtable of manufacturers to share what they were seeing, what actions they were taking, and discuss new ways of operating. The results of these weekly ad-hock video calls were more than impressive.

These manufacturers were of every size from a hundred employees to more than 55,000. They openly shared their fears, failures and solutions as well as various vendors for PPE and other services. What would have been an agonizing and drawn out learning curve for each of them resulted in a greatly accelerated process of risk mitigation. While OneGroup was there merely to facilitate and answer any risk management questions, we learned a great deal about the value of openly communicating with others in your industry, even your competitors. When asked after several weeks of meeting every Friday if they would like to continue meeting, they unanimously said they felt they were getting great value out of sharing as well as having made valuable new contacts.

Taking what we learned, we quickly acted to form additional roundtables in other areas including construction and small business while clients asked about doing the same for them.

Interestingly, OneGroup was formed years ago with the vision of assembling hundreds of experts and specialists and developing the skills and technology tools to put them in front of business leaders—virtually—when they need help. The concept was to create a unique business model that would allow us to hire the best people anywhere, dramatically speed our ability to collaborate with each other regardless of geography, and meet clients’ needs without suffering the time and expense of travel, lodging and weather. Little did we know when we were designing our business that we were setting ourselves up to mitigate the risk of a global pandemic on our own operations.

To my peers reading this, I am always available to share what we have learned or to discuss facilitating a roundtable or virtual meetings. We are here to help you go on the offensive when it comes to risk and we believe the best way to do that is to share knowledge openly and freely.

St. Joseph’s Health; Providing community-based care of the whole patient.

By: Sarah Hall

Leslie Paul Luke has spent his entire career in healthcare administration, but it wasn’t until he took over as President and Chief Executive Officer at St. Joseph’s Health that he felt he no longer had to separate his spiritual beliefs from his job.

“With St. Joseph’s, I’m able to merge my values, my spiritual beliefs, and my professional skillset all into one. I don’t have to bifurcate them anymore,” Luke said. “That’s really important to me because to operate a healthcare system well, you have to come from the perspective of values, instead of, ‘This is just a business.’ St. Joseph’s really allowed me to do that.”

Luke earned a Masters of Health Administration from Brigham Young University in 1986 and went on to work for a variety of health care companies, most of them for-profit. He gained a reputation as someone who could come into a facility in poor financial straits or struggling to meet quality standards and turn it around. The first hospital he ran was a 50-bed facility in rural Kentucky in 1992. “I learned a lot about continuous improvement, and was able to turn that first hospital around by using those principles.”

Luke then became a Vice President of Quality at a larger teaching hospital to transform it to a quality-centered culture. Through that experience he learned that, in order to truly make a difference in an organization, he would have to hold the top job.

“You have to be a CEO,” he said. “Being a vice president of quality, you can say what you want, you can train everybody, but without the leader leading, it won’t work.”

Luke was CEO of three other hospitals before moving to Nashville, Tennessee, to join Community Health Systems (CHS) in 2005 where he was a corporate Vice President managing physician practices in four states. After eight years, CHS then assigned him to be Interim CEO for its struggling hospitals or health systems. During those assignments he would stay at the helm and help the facilities address their quality or financial issues, and then find a permanent CEO before moving to the next assignment.

In order to do such a job, Luke said it’s important to have a full understanding of how to provide quality health care. Doing so will lead to good financial results, he said, as will efficient management of the physicians who work at the Hospital.

But most importantly, he said, good leaders — even interim CEOs — have to think long-term.

“[The thing that] I learned from my interim experience was being able to quickly assess areas that can be improved and knowing how to make those improvements to the benefit of the organization,” Luke said. “Some people come in, they make changes, but instead of benefiting the organization in the end, they’re such short-term thinkers and can make a mess of things.”

A historic institution

Luke brought his experience to St. Joseph’s Health in February of 2017. Last year, the hospital on Prospect Hill celebrated its 150th anniversary. It was founded by the Sisters of St. Francis, including Saint Marianne Cope, as the first hospital open to the public in the city of Syracuse and one of the first 50 general hospitals in the U.S. The facility served the sick and injured without regard for ethnicity or religion. It thrived under the leadership of Saint Marianne who was known for her kindness, innovation in hospital management and her exceptional treatment of patients, particularly those who could not get care anywhere else.

Luke said St. Joseph’s strives to continue to uphold those values today.

“Our mission and values are our driving force to do what we do today,” he said. “When we look at the programs and services we offer, our biggest concern is if they are going to meet the needs of our patients and community, particularly the underserved.”

Luke said the hospital gives more than $50 million per year into the greater Syracuse area in community benefit. That’s accomplished through providing healthcare for the poor and underserved as well as partnerships with local nonprofits like the Northside Urban Partnership (Northside UP) as well as others.

“We had an area adjacent to the hospital that was really run down,” Luke recalled. “We partnered up with a developer and Northside UP, and we were able to build some really nice affordable housing that improved the neighborhood.”

That housing not only helps the community at large, but it helps St. Joseph’s larger goals of making a healthier community.

“There are influencers of health like the need for affordable housing. With projects like this we’re able to meet our mission objectives,” Luke said.

Community health care

St. Joseph’s has also worked to meet those objectives by expanding its influence. In addition to the hospital on the city’s North Side, St. Joseph’s Health has satellite primary care locations throughout Central New York including two other locations in Syracuse (James and Gifford streets), as well as in Cazenovia, Fayetteville, Liverpool, and most recently Camillus.

“Gone is the day in which people have to come to a hospital to get their health care,” Luke said. “Health providers need to learn to get into the communities that they serve.”

Luke said the hospital’s leadership felt that reaching out into those communities was imperative.

“There are some communities out there that have difficulty, for instance, getting good cardiac care,” he said. “We’re able to rotate our cardiologists through clinics in those communities. But then if a patient needs more advanced cardiac care, they’re now within our network and we’re able to provide care here at the hospital.”

St. Joseph’s is also a member of Trinity Health, a network of Catholic health systems operating 93 hospitals in 22 states. Those connections allow the organization to share services with other, often smaller hospitals that might not be able to offer the same specialties.

“It doesn’t mean that rural hospitals are not a great place to receive care,” Luke said. “It really just comes down to the fact that many specialists tend to want to live in more urban environments, but they’re more than willing to go out to these rural partners to assist.”

He pointed to relationships St. Joseph’s Health has with Rome Memorial Hospital and Our Lady of Lourdes Hospital in Binghamton as examples.

“We work together to make sure that we’re complementing each other’s care,” Luke said. “We may work together to establish a clinic using both of our resources, and then again, both of our hospitals and health systems can put various specialists into communities that otherwise wouldn’t have them.”

Value-based care

In order to ensure that patients are receiving the best care, Luke recently traveled with Trinity Health President and CEO Michael Slubowski among others to Washington, D.C.. There they met with 24th District Rep. John Katko (R-Camillus) and Senate Minority Leader Chuck Schumer (D-NY) to advocate for value-based policy. A value-based reimbursement structure, whether it’s through Medicare or private insurers, focuses on the level of service and quality of care provided by physicians and health care professionals, offering incentives to provide the best care at the lowest cost. Luke said it’s a much more effective way to provide care to patients.

“We don’t look at our community members just as people who come in for episodic care,” Luke said. “We feel like they are people with whom we interact all the time. We want to be a part of their lives and keep them healthy so they don’t actually need to come into a hospital for serious episodic care.”

Not only will value-based policy change the way health care is provided, but it fits into St. Joseph’s larger mission of collaborative, community-based care of the whole patient.

“It makes healthcare providers look at all of the influencers of health,” Luke said. “Just as I talked about affordable housing, improving community health and well-being is critical such as tobacco cessation, reduction of diabetes and obesity. So as an example, to improve community health we need to look at the kinds of foods that are out there and their nutritional value. We once again partner up with other community resources to improve nutrition, or we can do some of this directly through education, or through outpatient programs. This helps people better manage the healthcare within their lives. By doing that, we not only improve the quality of their life but, as we reduce episodic high expense care, we drive down the cost of care to the government and to insurers.”

He said value-based care encourages practitioners to look at the whole patient instead of the particular problem they’re being seen for.

“We’re not just saying, ‘Hey, you need a valve replacement,’” he said. “Instead, we’re saying, ‘Okay, before you even came into the hospital, how well were we helping you manage the contributing factors that lead to your heart failure?’

In using this approach, Luke said, St. Joseph’s is providing better quality care at a lower cost.

“We’re trying to deliver a high-value product, and last time I looked, we’re the highest value system in Central New York because we offer great quality at reasonable costs,” he said.

Mission and values

Quality of care, Luke said, draws physicians and staff to St. Joseph’s Health.

“They come here because they really want to help people to be healthy, or to help them to get better,” he said. “Moreso, I think people are coming because of our mission and values.”

Luke said the hospital leadership does all it can to instill those values in its staff.

“We try to tie a lot of our decisions and how we communicate with our colleagues back to the values. We ask them, ‘Do we have integrity in what we are doing?’” he said. “’Are we considering reverence? Are we valuing the individual?’ By asking these questions and honoring our values, our colleagues are better able to understand how they fit and how they can contribute, not only to the values, but also to the job that they’re doing.” And those values shine through in the treatment patients receive.

“I get a lot of thank you notes from patients and families,” Luke said. “The majority of those letters acknowledge the great clinical care the patient received. And then they tend to go on and say, ‘So-and-so did a great job helping me feel better, even though it was a really tough time for me.’ ‘So-and-so went out of her way and got me a blanket or food when I didn’t even ask for it. They anticipated my needs.’ What those letters are reflecting is that our colleagues are not just looking at patient care as the clinical care, they’re looking at it as healing the whole person, the spirit, the body, emotionally, et cetera.”

Once again, Luke said, this demonstrates St. Joseph’s commitment to the patient as a whole person, not just a list of symptoms to be addressed.

“Our colleagues and doctors look beyond whatever that diagnosis is and can find things that will help the patient get better that may not be directly related to that diagnosis,” he said. “They may discover that these patients can’t access healthy food. So, we find a way to provide that to them. Again, we’re looking at the care of the person throughout the whole system of their life, which is not just the episodic event.”

In the coming years, Luke said he hopes to continue to expand that mission into other communities so that it can provide the best outpatient and primary care to people closest to their homes. He aims to bring financial stability to St. Joseph’s Health to make it the largest, most comprehensive health system in Central New York while providing the highest quality care at the lowest cost. And he hopes to continue to be what he calls a “servant leader.”

“If we are humble, and we come from the orientation of, ‘I am serving you,’ that makes you an effective leader, versus individuals saying, ‘Well, you’re here to serve me,’” Luke said. “If an organization is based on an individual’s charisma, or an individual’s own leadership style and not on the mission and values, the organization will not be able to stand for a very long time. I really believe the best leaders are very civil people. They care about others. They’re polite, they’re kind, and they’re able to lead by example so that people want to follow. They are not compelled to follow.”

At Crouse Health, Every Moment Matters

By: Sarah Hall
Kimberly Crouse headshot
Seth Kronenberg MD headshot

Crouse Health: Mission, Vision Values – Not Just Words on Paper

Throughout its more than 130-year history, Crouse Health has remained true to the basic fundamentals that have been the foundation of its success: Quality care delivered by compassionate people in an environment that fosters healing, innovation and wellness.

Mission

To provide the best in patient care and to promote community health.

Vision

To be a leading healthcare provider in Central New York by…

Service excellence: Anticipating and exceeding expectations of all we serve: our patients and their families, providers, employees, students, volunteers and other partners;

Dynamic work environment: Fostering an environment where all are valued and respected, and passion and opportunities for professional growth are encouraged;

Building on centers of clinical and organizational excellence: Doing the right thing by focusing on evidence-based patient- and family-centered care, a commitment to safety, the importance of learning and our mission, vision and values;

Innovation and collaboration: Building/fostering partnerships to enhance care, meet community need and anticipate the demands of a dynamic healthcare environment;

Financial and resource stewardship: Keeping Crouse strong through the responsible use of financial and human resources.

Values

In early 2004, a team of committed, engaged and passionate employees from all levels of the organization came together in focus group sessions to identify values and behaviors that would form the foundation for the hospital’s culture. The Crouse values are not just words on paper – they provide the framework for how Crouse as a team provides care and services to its community. They are tools to help the organization to work as a team and help guide, problem solve and challenge each other constructively with one focus always at the forefront: mission.

Community – working together
Respect – honor, dignity and trust
Open and honest communication
Undivided commitment to quality
Service to our patients, physicians and employees
Excellence through innovation and creativity

“Whether it’s OB or robotics or neurosciences or cardiology, the strength of Crouse comes from the strength of the physicians.” Seth Kronenberg, MD, Chief Medical Officer/Chief Operating Officer

Studies have shown a direct connection between a hospital’s organizational culture and overall patient satisfaction with their healthcare provider. Nowhere is this more evident than at Crouse Health, where senior leadership maintains a sharp focus on culture and its impact on the patient experience. “We firmly believe that the culture at Crouse Health sets us apart in the marketplace and drives our mission of providing the best in patient care and promoting community health,” says Crouse President and Chief Executive Officer Kimberly Boynton.

A key foundational element of that culture is collaboration, says Seth Kronenberg, MD, Crouse’s Chief Operating Officer and Chief Medical Officer.  “When everybody has a voice – and it’s a collaborative discussion – we see that the institution is moving forward.”  Boynton echoes the sentiment, adding that she, Kronenberg and the rest of the senior leadership team, operate as a unit.

“We work as a team,” she said. “When staff see that they’ll reach out to their peers and their directors and their managers and start to talk to them differently. Instead of making a decision that is linear, they’ll start to look across the organization and say, ‘Okay, this is going to affect multiple people. We should bring them in from the beginning.’”

Boynton, a Syracuse native, has been at Crouse for 20 years, having started in an entry-level position, working her way up in the Finance Department and taking over as CEO in January of 2014. Kronenberg is an internal medicine specialist from Fayetteville who has been in his leadership role for five years. Both say they never make important decisions about the hospital without the other. 

“People know that if you’re talking to one of us, you’re talking to the other,” Kronenberg said. “It’s not important who gets the credit. We all make mistakes. When we make a mistake, it’s not about who to blame. It’s ‘How do we learn from the mistake and go forward?”     

A culture of caring

Boynton and Kronenberg both say said they strive to foster a culture where all employees understand the role they play in providing a quality patient experience. “All healthcare institutions are striving for the same thing — high quality care,” Boynton said. “At Crouse, the most important thing is our culture, and making sure that every person who works here understands the value they bring to the patient care experience — whether that’s the bedside nurse or the valet attendant — and that they know the importance of their role.”

Boynton said Crouse encourages an environment in which every employee, regardless of their role or where they work in the organization, should feel comfortable working side by side. “Our culture sets the tone for how patient care is going to be provided,” she said. “So a nurse feels comfortable approaching a doctor and saying, ‘Here’s what I’m seeing, here is what is going on.’ That collaboration is going to lead to better quality. And that is what sets Crouse apart.”

Kronenberg said that while the culture is modeled at the top, it’s not merely a directive that comes from the administration.  “The culture is driven by engaged employees and engaged physicians,” he said. “We don’t set the culture at the administrative level. The culture is a function of how engaged employees are.”

That level of engagement starts with the hiring process. When prospective employees apply for a position at Crouse, the hospital’s website clearly conveys the mission, vision and values of the organization (see sidebar). And in addition to more traditional procedures, Crouse also does peer interviewing. “It’s not just about your supervisor, it’s about how you relate to the other individuals in your department,” Boynton said.

Once an employee is hired, they have plenty of opportunities to interface with administration. There’s a two-day orientation for all new employees. Every few weeks, employees get a CEO update via email.  There are also quarterly ‘formal update’ meetings, as well as quarterly “Coffee with Kimberly,” informal sessions where employees can meet with Boynton to discuss any Crouse-related topic or issue they may have, including potential improvements in patient care. There is no pre-set agenda for this forum. And after 90 days, new employees are welcomed to a new employee breakfast with Boynton where they can suggest improvements to the orientation process.

All these efforts ensure that Crouse functions seamlessly as an institution. “Everybody feels free to collaborate with each other, with no barriers,” Kronenberg said. “That’s where you get the best quality outcomes. That environment, where everybody functions as a team, is what separates us from other institutions.”

Crouse also prides itself on being a “physician-friendly” organization. “When we’re making decisions about anything — from care plans to budgets to service lines, there’s always a physician piece incorporated into it,” Boynton said.

Kronenberg said the administration is always transparent with the medical staff. “We’re open and honest with all the decisions,” he said. “Every decision made is based on what is best for patient care. So when you have that as the foundation physicians are engaged from the start.”  

The best in patient care

Since patient care is at the heart of everything Crouse does, Kronenberg said the hospital has been working with its 3,300-member staff on improving the patient experience. “We’ve done a lot of work speaking with our employees about what the patient experience is,” he said. “It doesn’t mean that everybody is satisfied all the time. It means that we are there to serve the patient. And if there are issues, to correct them as best as we can.” In the last year, all Crouse employees have undergone specific training to learn about Crouse’s strategic initiative to improve the patient experience. The effort is paying off — patient satisfaction and engagement scores are improving, particularly in nursing.

“It raises the bar for all of us,” Kronenberg said.  The efforts tie into Crouse’s internal motto of “Every moment matters,” Kronenberg said. “It’s every role, every person, every experience,” he said. “We can take the best care of the patient and can have a great outcome, and if the valet attendant is not attentive, or they have a negative experience with environmental services, we haven’t done our job.”

That motto, says Kronenberg, means every Crouse employee needs to step up and provide help to patients and their families, whenever they see a need. “Again, it doesn’t matter what your role is here,” Boynton said. “When management is doing and working and seeing and talking to patients and families in the same manner that we want our employees to, they know it’s the right thing to do.”

And employees have risen to the occasion. “Some of the best stories we hear are about experiences that patients have had involving what previously would be considered ancillary support — environmental services, engineering or the barista,” Kronenberg said. “One of the things we do to recognize them is go to their department unannounced — almost like a mini ‘flash mob.’ We’ll read the letter, post it, blast it out on social media. It’s a great way to recognize staff who probably don’t get as much recognition as they deserve.”

It’s not just little things that Crouse is doing to improve patient care; the hospital is undertaking major initiatives to make the experience better, as well.  “One of the things we’ve been working on is a ‘quiet initiative’,” Boynton said.  Noise on the units presents an opportunity for improvement and Crouse is working on different things to make the patient and family experience better when it comes to maintaining a quiet environment. This includes dimming the lights, providing patients who are watching TV with earbuds and working on the overall quietness of the floor to foster a more calming and healing environment.

Kronenberg reiterates that the patient experience is a major strategic focus for Crouse. “We have developed a five-year strategic plan and have been educating all employees on the patient experience and why it’s important. As part of this, we have put in place action items on specific areas — clean and quiet, nursing communication, physician communication, and all of these have specific action plans that involve staff at all levels, from nurses, physicians and other clinicians, to engineering, food services, volunteer services and housekeeping.” All these efforts — and the fact that everyone within Crouse Health is working together to ensure their success — contribute to a better experience for the patient during their stay, which, Kronenberg noted, is important to the patient’s overall health. “There’s a lot of literature that patient outcomes and patient experiences are linked,” he said. “So the better the patient experience is, the better the patient outcome.”

“In the end, ideally, we want patients to trust us by saying ‘Take me to Crouse,’” Boynton added.

 

A family of physicians — and more

Crouse is affiliated with some of the most talented and highly regarded physicians in Central New York, which, as Boynton points out, are “of the utmost importance to the success of the organization.”

“Whether it’s OB or robotics or neurosciences or cardiology, the strength of Crouse comes from the strength of the physicians,” Kronenberg said. “We’re here to provide the environment where physicians who choose to practice here can excel.”

Crouse’s providers are on the front lines of providing patient care, as well as helping to set the tone for the culture of the institution. “They drive that culture by how they treat each other and how they treat the nursing staff and how they interact with other support areas,” Kronenberg said. “The physicians who work here really believe in that teamwork.”

Kronenberg said the staff refers to Crouse as having “a family environment.” Boynton said the Crouse community is very supportive of one another. “One of our cardiologists tells a wonderful story about a situation that took place in the catheterization lab. It was a very difficult day for the staff,” she said. “And everyone saw that and knew it. And an environmental services worker approached one of our cardiologists at the end of the day, put her hand on his back and said, ‘Doc, how are you doing?’ It’s that sort of support that takes place here every day.”

Embracing inclusion

Doing the right thing is important to Boynton, and it’s an important part of Crouse’s mission, vision and values. That’s why, when Boynton took over as CEO and several employees approached her with concerns about the institution’s lack of diversity, she jumped into action. “When you looked across the management team, it wasn’t diverse. When you looked across the organization, you could see pockets of diversity, but it wasn’t throughout,” she said. “And we wanted to make a difference there.”

Over the next few years, the hospital launched new initiatives to increase diversity among its staff and to better equip workers to address the needs of a diverse population. Chief among those was the establishment of the Diversity and Inclusion Committee. This group of more than 20 employees has created an annual training that all employees must complete, as well as one that new employees undergo during orientation. The committee also organizes celebrations surrounding events, holidays and historical observations like Black History Month or, more recently, National Coming Out Day, inviting speakers from within the organization as well as the surrounding community to share their experiences with the staff. They’ve also helped to inform Crouse’s marketing and recruitment strategies so that the hospital is attracting more diverse candidates.

Kronenberg said the D&I effort has been successful because it’s become such an integral part of the culture at Crouse. “It’s reflected in human resources when they’re hiring. It’s in new employee orientation. It’s in recruitment and retention. The initiative also represents personal opportunity for every member of the staff, starting with the CEO.  “I didn’t grow up in a diverse environment. I grew up in an Irish Catholic family and thought everybody in the world was Irish Catholic until I got to college,” Boynton said. “I had my own learning and growth to do.”

While at first some employees may have viewed the initiative as an additional burden, Boynton said she made it clear she was taking this seriously and expected them to, as well. “We made it clear from the beginning that this wasn’t just a training session, where you could simply check a box,” she said. “It’s not a separate thing that has a beginning and an end. It just becomes part of the organization, part of the culture.”

Both Boynton and Kronenberg said they’re proud to be part of an institution that genuinely encourages and supports such a culture while providing excellent care to thousands of Central New Yorkers every year.

“I’m very proud of the work that we do here,” Boynton said. “We see Crouse as an asset of the community and we’re just entrusted with it for a short period of time to make sure that it’s here for many, many years in the future. We have a rich history, and our job is to carry that history into the next generation.”

Les Granger: Granger Construction Company, Inc. ; Wide array of experiences brought foundation for building business

By: Martha Conway

Les Granger was born in Seneca Falls 74 years ago; he attended Union Springs High School and attended Auburn Community College – now Cayuga Community College – and did what folks did in those days: got a job and got married.

“When I graduated from high school, I immediately went to work in construction as a laborer, and it didn’t take me but a week to say, ‘Uh-oh; what did I do? I don’t look forward to this being my life,’” Granger said, laughing. “So here I was married and starting a family and had a full-time job and thought, ‘Oh, my God, I should have done something.’”

So for two or three years, he took night courses in accounting and business. He said he also was extremely fortunate to have a lot of great experiences.

“I grew up on a farm,” Granger said, “so I learned hard work at a very early age. I started as a laborer in the construction business. I later went to work with a general contractor, learning the masonry and carpentry trades.

“Back in those days you didn’t sleep much. You needed at least two full-time jobs, so I was working days and nights. I took Sunday afternoons off. I was building houses, basements, fireplaces and remodeling kitchens.

Granger said he believes everyone aspires to a leadership role, but it’s not always what people may think.

“I got the opportunity to become president of a large, local construction company,” Granger said. “It was a total disaster. It involved corporate politics, 18-month cash flow projections, visiting New York City bonding companies, Chamber of Commerce meetings and glad-handing, none of which was suited to me.”

 

 

The company was managed by three people, Granger said, of which he was one.

“I was president for two years and every vote was two-to-one,” he said. “So it was a real defining point in my life: I aspired to success, and said, ‘Wow, I really enjoyed getting here, but I hate where I am.’ I have a passion for building; I love building things. I’m not a very good politician. I don’t like corporate attitudes and politics. When I walked away from that life, it was the last time I wore a tie.

“I went back to building.”

Granger said he’s been lucky enough to come up with something that works for him.

“I enjoy all aspects of the work and still participate in putting projects together, even though I don’t swing a hammer anymore,” Granger said. “I get to put together the people and the process.”

Granger said he worked as a subcontractor, a general contractor and has experience from many different sides of the field.

“And I was always willing to work more hours than the next guy.”

Granger had co-owned businesses in the past, and at the end of the mall-building boom, he was looking for something to do.

“I was too young to retire,” he said. “I wasn’t sure I could afford to. I love building buildings – that’s where my passion is – so I went back to general contracting and started from scratch. I’ve always had that entrepreneurial spirit.”

Granger Construction opened in 1992.

“Learning to make unemotional decisions was the toughest thing I had to do,” Granger said.

A second location soon followed in North Carolina.

“I figured if things went bad up here, we’d have that to fall back on,” Granger said, explaining he really liked that area. “But the exact opposite happened.”

He said the 2008 crash made southern lenders shut down all lines of credit to builders because they didn’t want to work with contractors down there – there weren’t any middle managers who had experience making decisions during hard times.

“Business began to flourish here, and I didn’t have the stomach to do it again down there,” Granger said.

 Granger said he has issues with some technological advances, especially those that have replaced people.

“You used to have someone at the bank you could look in the eye, and now the numbers are just fed into a computer that decides whether you’ll get a loan, for instance,” he said. “I’ve had the same accounting firm for 40 years, but some of my long-time professionals, like lawyers, are retiring.”

Due to COVID-19, Granger said he is working from home for the first time.

“I would do whatever I had to do – work 18 hours in the office – to not bring work home, because home is my sanctuary,” Granger said. “I never brought work home until now.”

Granger said working so many hours prevents him from doing more hands-on work in the community, but says he’s always tried to be a good community member and good neighbor, making donations and working for non-profits.

“I’ve always worked so many hours, I’ve never had much time for anything else,” he said.

And in that work, Granger wants the world to know that integrity is everything to him.

“I can’t deal with a liar,” he said. “We have enough of a tough time dealing with the English language because so many words can be interpreted so many different ways. You have lawyers who can give you hundreds of different definitions of the word ‘the.’

As a result, integrity is a quality demanded of his staff, also, and he finds watching people grow in the business rewarding.

Granger said he’s not big into talking about activity or clock-watching.

“I’m a results-oriented person,” he said. “If you’re responsible for getting something done, do it. I have a tendency to retain people who are results-oriented. I enjoy other people’s success more than my own.”

He said he thinks watching other people succeed is his greatest success.

“I love watching people do things and surprise themselves. They need the push and the opportunity.”

“Our website says it all,” Granger said. “We legitimately try to do a good job at a fair price. We believe it, we live it, and we weed out those who don’t share that priority.”

Granger is clear he wants the business to far surpass his involvement in it.

“You can’t change the world; you have to adapt to the changes within it,” he said. “We need to continue what we’re doing and implement the newest technologies.”

He said he worries about the temptation to standardize the design field; he said each project is a work of art hand-crafted by good people.

“That’s our stock in trade, and it’s too easy to just cut and paste,” he said. “A good general contractor is an orchestra conductor. Not every violin is a good fit. We always have an eye out for the best people for the best fit.”

 “I want the succession group after me to go on to face challenges and flourish for the next group after them.”

Granger said the biggest challenge will be attracting and maintaining youth in the industry.

“It’s an environment that respects age but depends on youth,” he said. “It’s very hard for a young person to get respect in construction. We need new blood trained to use these improved technologies with care.

“Success isn’t necessarily how it’s typically defined,” Granger said. “It’s the ride that’s the fun.”

Craig Zinserling: CRAL Contracting, Inc.; Treat people better than you treat yourself

By: Martha E. Conway

The breadth and culture of CRAL Contracting, Inc., has been in a state of continual metamorphosis since its inception 16 years ago. Starting as a one-man operation with help from friends and family, Craig Zinserling, 52, has built up the business to employ nearly 30 full-time staff and multiple support entities. The service coverage area has expanded, with field offices as needed, starting with just Upstate New York and expanding to service the entire state.

Services also expanded as demand rose starting with asbestos abatement and now encompassing mold remediation, lead stabilization and many other environmental-related services. He said multiple crews totaling 25 to 50 employees head out to the field daily, supplemented with contract environmental laborers for the larger projects.

Zinserling was born, raised and educated in Liverpool, graduating from Liverpool High School.

“I was drawn to business, as my dad had his own business for many years,” Zinserling said, adding that he studied and played percussion in high school and college, and continues to play in his church.

Beginning in high school, he worked summers for Cordelle Development in Manlius, a home building outfit that builds homes in eastern Onondaga County. He learned the business from the ground up – from digging trenches to closing new home building property deals. He stuck with it through college, gaining six years of business experience.

“You know, they start these homes with a hole,” Zinserling said. “Into that hole, they dumped 16 yards of No. 1 stone. I spent a lot of time in a 90-degree hole shoveling and spreading out stone.”

 

 

Zinserling worked for Cordelle after graduating with a Bachelor of Science in business/economics from Wheaton College in Illinois, moving from there to MARCOR Environmental, where he learned the business operations end of environmental projects.

But those experiences were not what formed his leadership style.

“My mom and dad always taught me to treat people better than I treat myself,” Zinserling said. “That’s where my leadership style comes from.”

With his motivation for independence, he envisioned starting his own business and began planning to do that.

“I really had an itch to go into business for myself,” Zinserling said.

“The first thing I had to do was to calm my wife down,” he said, laughing. “But I’m not kidding, really. We had three kids, a mortgage, two cars in the garage and no paycheck. With a couple of years of planning, setting up a budget and developing a market plan already in the works, he used unconventional means to start by not borrowing from a bank and came through okay at the end of the day.”

Zinserling said there were a couple of years early on where things were touch-and-go, and he spent his fair share of nights in the office working and sometimes sleeping there as the daily commute between Rochester and Syracuse can get treacherous at times.

“I started with abatement,” he said, “and I was responsible for finding the jobs, selling myself to clients and then actually doing the work. My first job was an asbestos abatement project at Crucible Specialty Metals in Solvay.

“Asbestos abatement was a logical place to start the business. The emerging awareness of the dangers of mold exposure and opportunities that existed with controlling exposure is what really started the business concept.”

“Everyone knows someone who is afflicted with asthma or allergies; many relating to healthy indoor air quality and mold exposure.”

Understanding that the mold remediation field was going to be expansive, he made it his mission to learn everything he could about the subject, right down to the spores, attending all the professional conferences he could and working to obtain the pertinent credentials.

“That meant a good volume of work, and I knew I could get jobs,” Zinserling said. “With that, lead abatement, pigeon/bat droppings remediation and other services followed; it was a solid base.”

Zinserling said he was lucky to not get broadsided by any self-employment-related surprises.

“I was seasoned enough that I knew what to expect at the onset of the business; some people pay you when you work, and some don’t.”

Zinserling redefines success on a minute-by-minute basis, with no firm definition, and no established milestone. It’s not about achieving perfection, but more about a drive to always be improving.

“I’ve never really thought about there being a single measure of success,” he said. “I always think there’s more I could be doing. I will never get ‘there.’ Continual improvement is at the heart of how I view life and business.”

“To me, I see success in the expressions on the faces of the people whose lives we’ve touched, from compassionate employees, grateful customers, loyal colleagues and friends and family,” Zinserling said. “I do get excited that my mom and dad come to our company Christmas party each year, and my mom gets to brag about me. This is where you see the effects of this leadership style; as those around you prosper.”

Zinserling said he advises those who want to own or lead a business or organization one day to take their time planning to do it right.

“Line up your resources and find good people you can rely upon,” he said, “and treat people better than you treat yourself.”

One of the tenets of that philosophy is giving to help those in need. Zinserling said that one of his proudest affiliations is that of his involvement with David’s Refuge, a non-profit focused on support and caring for those tasked with being 24/7 caregivers.

“My wife suggested we volunteer on Valentine’s Day one year for an event aimed at giving special needs kids a fun time carnival so that their parents could have a few hours to themselves,” he said. “I was struck by the reality that marriage is hard and raising kids is hard, and these couples have the additional challenge of raising children who require 24-hour, round-the-clock care.”

“The impact a small respite has on their lives made a tremendous impact on ours. We set up games and activities in the gymnasium, the kids had a blast and the parents appreciation was incredible. We fell in love with the organization and its mission. David’s Refuge is so wonderful, I am so grateful for the privilege of participating and proud of helping it grow.”

Zinserling said the needs of the organization far outweigh its resources.

“They need resources such as volunteers and funding,” he said. “In fostering this mission, we’re now partnering with the Syracuse Builders Exchange. I’ve talked to [Syracuse Builders Exchange Executive Director] Earl Hall, and we’re looking at available opportunities to adopt this mission and help this group, including adding a link to the SYRABEX website. Leadership by example is a trusted and true endeavor. These leadership philosophies aren’t just ideas, they are action words. Treat people better than you treat yourself.”

Zinserling’s plan for the next five to 10 years is to continue slow and steady growth, hopefully doubling the current volume in five years. He said one of his intentions when starting the business was to develop something he could pass on to his children, now aged 23, 21 and 19.

“They have other interests, and that’s fine,” Zinserling said. “My dad wanted me to do better than he did, and I want my children to do better than me.”

He said CRAL Contracting is a small family-run business, and everyone there cares very much about each other. He said that dynamic is fostered through orientation into the business and reinforced by the actions and modeled by the behavior of everyone there.

“No one is more important than anyone else,” Zinserling said. “From the guys out in the field to me, we are all equal – we just have different roles.”

For more information on CRAL Contracting, Inc., visit cralinc.com. For more information about David’s Refuge, visit davidsrefuge.org.

Pierre Morrisseau: OneGroup; Let’s help each other out

By: Sarah Hall

You might think you know Pierre Morrisseau’s family’s roots.

You’d be wrong.

“I’m not French,” he said. “Our name is actually Scottish. When [my ancestors] went to France they put the ‘eau’ at the end of it. My father was very eccentric and just decided to give us all French first names for the fun of it.”

The story is rather on-brand for Morrisseau, the CEO of OneGroup. The company is, by the most basic definition, an insurance firm. But it’s also an advisory group, a public policy maker, a small business incubator, a community partner, a leadership academy, and so much more.

 

“The premise of [OneGroup is] ‘insurance is a lot more than insurance,’” Morrisseau said. “The company is built around getting people to think broader and bigger and engage in it on another level.”

Morrisseau spent several years in the insurance industry before launching an entrepreneurial endeavor with two colleagues, focusing on what he calls “performance-based risk management.”

“How do we take safety, which is a don’t-do-this thing, to actually a performance-based culture?” he said. “So if you think about football, you can’t not tackle. So what’s better? Let’s teach them how to tackle effectively and efficiently so they’re not hurting themselves.”

It was that idea of performance-based risk management that followed Morrisseau as he climbed the ladder at OneGroup. In his day-to-day business, he spoke with many companies whose executives were struggling on so many fronts from technology, finding qualified workers, environmental, ergonomics, indoor air quality and more. In order to address those needs — to mitigate the risks faced by these companies — he came to believe it was necessary to assemble a team with diverse knowledge. Now, OneGroup and its affiliates are able to provide everything from financial planning, to business planning, to retirement planning, to estate planning and many of the services needed for each along the way.

In helping other businesses to grow to their full potential, OneGroup has soared, as well. When Morrisseau joined the firm 16 years ago, it had just 35 employees and $3.5 million in revenue. Now, revenue is up to $32 million, with more than 200 employees in 19 locations, and current growth projections suggest it will double in size over the next five to eight years.

‘More than insurance’

So what is “risk management?”

“It’s kind of one of those overused terms, right?” Morrisseau said. “In reality, insurance is just what’s called risk financing. So if something bad happens, there will be cash flow to get me through that.”

Among OneGroup’s offerings is personal insurance. Especially if one owns a business, it is critical that their personal insurance protection is properly planned to insulate their business from personal risks. In personal insurance, OneGroup’s experts are available to speak to clients to understand their goals and determine proper coverage.

“The number one problem in personal insurance is people don’t know whether they’re getting the right coverage or not,” Morrisseau said.

But OneGroup’s true bailiwick is helping businesses: human resources, workers’ compensation, employee benefits, business insurance and cyber liability insurance. Just as they do with personal insurance clients, OneGroup’s experts work to help their business clients figure out what coverage they need and how it will best benefit them.

“Keeping your business going is risk management,” Morrisseau said. “So part of it is having game plans to deal with [catastrophe]. We help people with everything from sales risks, receivable risks, fiduciary risks. All these things you never think about in everyday life, and yet, if something happens and then maybe only one in a thousand chances it can happen. But if it does, you’re done.”

Unfortunately, not all risks are insurable. The vast majority — 80 percent — are not. But that’s where the planning comes in. Often, he said, such planning helps businesses to grow.

“I had a client [with whom] we would go down this exercise and said, ‘You can’t “what if” everything,” he said. “So let’s just start with the big ones, right? What’s a big worry? What if your building burns down? How are you going to go out and take six months?’ I said, ‘So, can we diversify where everything is so that at least, you have half of your stuff somewhere else?’ They go, ‘You know, we’re just thinking about expanding into other states.’ So they then did and now, they have three or four locations. So risk management is moves away from being this thing you have to do, to something that actually can help you grow your business.”

OneGroup also works with a number of start-ups, Morrisseau said, where they begin by asking “better questions.”

“How would [your business] work?” he said. “What would happen if…? How could we mitigate that if it does happen? How could we have a plan B or plan C? Believe it or not, they are applied to all big, small, or large. The thing is no one takes the time to ask. No one takes the time to slow down a minute and give that benefit, especially if you’re a small business.”

‘All we need is the question to be asked’

Morrisseau said OneGroup’s team of advisors are there to ask those questions, and to answer any clients may have.

“What we can really bring to the table is our willingness to take the time and really understand who you are and what you’re trying to achieve,” he said.

What makes the firm unique is that it’s a kind of one-stop shop for business owners and executives where all advisors and services can coordinate together to determine what’s best for the business, allowing them to consider a broad range of options and saving on overhead costs. OneGroup has over 200 experts with backgrounds in law, human resources, business, engineering, occupational therapy, geology, marketing, accounting, sales, wealth management, health, human resources and, of course, insurance, among other fields.

“It’s fascinating to really understand how many different types of professions work here,” Morrisseau said. “We’re seeing so many different things from different angles that we can take the experience of one and bring it over to another. So all we needed is the question to be asked.”

As evidenced by their enthusiasm for entrepreneurship, OneGroup doesn’t shy away from the unknown.

“We don’t necessarily know the answer, but we really know how to figure stuff out,” Morrisseau said. “We don’t really run away from anything.”

Indeed, OneGroup is delving into uncharted territory. The firm is working with Nuair, one of six companies around Central New York working on drone technology. OneGroup has provided financial backing as well as a space for the tech start-up to work on its initiative.

Drone technology introduces a host of new questions for OneGroup’s advisors.

“The reality is we have to look at what’s unknown, and the unknown risk that we face right now is very, very high,” Morrisseau said. “All of us work up really weird questions that we don’t know how to answer yet. We’re actually on the forefront of trying to help people define public policy.”

A holistic approach

OneGroup is also trying to redefine employment. No more does each staff member take on a specific task, then pass on the file, assembly-line style. Instead, each client’s case is handled cooperatively.

“If you think about the industrial age, we love the concept of, ‘I’ll just do my piece and pass it on,’” Morrisseau said.  “But the reality is we really need to think more holistically about things.”

Morrisseau said this way of thinking marks a major shift in the business paradigm, but it’s one that clearly benefits OneGroup’s clients, as well as its employees.

“We tend to think of it like, ‘Hey, it’s working. Why will we break it?’” he said. “We really believe in breaking it all the time. As a matter of fact, every year we break stuff… it creates a very higher purpose type of culture.”

Also contributing to that sense of higher purpose is OneGroup’s dedication to promoting leadership and personal development among its staff. The firm has launched initiatives like a Day of Giving to replace holiday parties and retreats, where employees pick a nonprofit to work with, as well as OneGroup Day of Learning, where the agency will rent out the OnCenter and run a day-and-a-half-long conference and allow employees to pick whatever learning and personal development tracks they choose and run it like any other career conference.

Morrisseau said he sees OneGroup as being in the idea sharing business, and it’s important that leadership be cultivated internally.

“Ideas come from everywhere,” he said. “We don’t care what your role is. Everyone is really important to us. Everyone should be learning. Everyone should be contributing.”

And leadership internally, he said, contributes to leadership in the community.

“I think the world requires more community,” he said. “How can we help each other out? Because at the end of the day, is that not what insurance is? Helping each other out?”

Earl Hall: Syracuse Builders Exchange; A leader is only as good as his team

By: Martha E. Conway

The Syracuse Builders Exchange was founded on April 30, 1872, and was known as the Builders Board of Trade.  In 1900, the organization changed its name to the Syracuse Builders Exchange.  The Syracuse Builders Exchange is the largest Builders Exchange in New York State, serving 950 diverse member firms, and is affiliated with the Building Industry Employers of New York State, which was founded in 1895.  As the oldest Builders Exchange in the United States, the Syracuse Builders Exchange has evolved over the past 136 years to become the regional industry leader in gathering and disseminating of important construction information to construction industry employers.

The mission of the Builders Exchange is to further the best intentions of the building and construction industry in Central and Upstate New York; to uphold wholesome relationships among all constituents of the building and construction industry and the public which they serve; to foster and encourage just and equitable principles for the conduct of business within the building and construction industry; and to acquire and disseminate information and materials which are useful and beneficial to the building and construction industry.

For more information, visit syrabex.com/, email Lisa at lisa@syrabex.com or call 315.437.9936.

 

“Make plans, engage your teammates and create the vision where you want the organization to be. Identify the skill sets of your team that will allow you and them to lead best. Take your experienced and talented people … promote buy-in, and lean on them for collaboration and advice … Most importantly, don’t be afraid of failing.”

 

Syracuse Builders Exchange Executive Director Earl R. Hall, 53, has a hard time taking sole credit for his nearly three-decades-long career; he said he surrounds himself with good people and encourages them to play to their strengths.

Hall was born and raised in Central New York. He has ties to Syracuse and Brewerton and graduated from Liverpool High School. He attended Syracuse University’s School of Business Management and enjoyed being a part of its National Championship lacrosse teams in his junior and senior years.

Hall was president of the Liverpool Youth Lacrosse League until the younger of his two daughters aged out of the program. His eldest, Cassidy, a senior at Wagner College in New York City, was recently named co-captain of the Wagner women’s lacrosse team this year. Kendra, a junior at Liverpool, has committed to playing lacrosse for Wagner, as well.

Hall said his lacrosse experience didn’t give him a lot of insight into performing under pressure or learning how to lead; he said he felt there were far better people on his team than he.

“I learned from the strengths and weaknesses of my teammates,” Hall said. “There are people better than you, and everyone brings different strengths and skill sets to the team. These are the same things that make an organization successful.”

Hall said he didn’t fully realize this on his own.

“Coach Roy Simmons, Jr. was the architect of that environment, and I learned from him,” Hall said.

His team now is made up of the officers, board of directors and staff at the Syracuse Builders Exchange, as well as professionals such as its accountants and attorneys. Hall said playing the strengths and experience of his team drives the success of the association.

“That’s the playing experience I bring to the business world,” Hall said.

Hall said as a young boy, he loved athletics and was on the path to a career in sports business. He said he did an internship at the United States Olympic Training Center in Colorado Springs, Colo. He joked he learned the internship was more important than the paycheck.

During this time, Hall’s father was the executive director of the Syracuse Builders Exchange, and Officers were talking about a succession plan down the road. Hall said he was brought in at a very low-level position in spring 1992.

“It was supposed to be a very short-term sort of thing before I went off to conquer the world of athletics,” Hall said. Fast-forward 27 years, and I’m still here, just in a different capacity.”

He said his father, the officers and board of directors gave him the opportunity to prove himself; he said he learned there were amazing people and opportunities in construction.

“They provided the skills and experience for me to eventually succeed my father,” Hall said.

He said he was trusted and given confidence to work to his potential and earn respect for his own abilities and not be seen as riding his father’s coattails.

“I was concerned with how that could be viewed by the general public and by the members we serve,” Hall said.

He said the officers, board and his father allowed him to transition into the position over time, groomed by those leaders and mentors, eliminating any transition hiccups or surprises. Hall said he was a part of the launch of the virtual plan room and said he was allowed the opportunity to mold and manage the association to his vision and wasn’t micro-managed, something that might be expected by a younger employee.

“They gave me their confidence and trust, judging me on my own merits,” Hall said. “I had the support of a team working in the best interest of the organization.”

 

Hall said the definition of success can be widely debated, even within the association. He said as a not-for-profit organization, the Syracuse Builders Exchange should be judged on the range of services delivered to members, growing and retaining membership during challenging times, delivering as much value as possible for every member dollar, developing team members toward their own strengths and encouraging them to lead in their own areas.

“Who are we serving?” Hall asked. “Are we growing as an organization? Are we growing our membership? Are we growing our services?”

Hall said he believes the Syracuse Builders Exchange is the largest in the state.

“We have morphed our traditional marketing and sales efforts into those more modeled after for-profit firms,” Hall said. “We’ve undertaken an internet marketing campaign, social media marketing campaign, as well as traditional marketing and sales strategies to attract as many potential members as possible.”

He said the Syracuse Builders Exchange covers an 18-county area and remains in that footprint to avoid crossing into regions covered by other associations.

“We’re constantly working to attract new firms and following up with the human element throughout the year,” Hall said, listing off a host of social events, education and training opportunities for member firms and their employees. “When members get their annual dues notice, they have time to reflect on the numerous human interactions we’ve had during the year.”

In addition to providing access to comprehensive construction bidding documents, the association provides information on projects that are in the planning stages, safety training and other educational training – including state-mandated trainings on a variety of subjects, social outings and group purchasing power – the economy of scale for even the smallest member outfit – for things such as medical and dental insurances, cellular phones, fuel and workers compensation insurance.

Hall said he thinks the association is heading into a challenging time because of the projected construction boom the next five years. As a past president of the International Builders Exchange Executives, he said he was struck by the different markets around the country.

“History has shown in other regions of the country that members may not need their local association when they’re busy,” Hall said. “We’re in a good economic environment, and there are a lot of opportunities for contractors throughout the region. I think it’s going to be increasing the next five years out.”

Hall said his team will meet that challenge by stepping up human interactions with members and additional training opportunities while continuing to be leaders in project bidding documents and those in the planning stages, right down to the town, city and county levels.

“Delivering services when our members are extremely busy is the most pressing challenge we will face as we enter 2020,” Hall said. “The Syracuse Builders Exchange was the first such association in the country, founded in 1872. We have a rich history working with construction firms, industry professionals and project owners; we will continue delivering bidding documents to contractors and identifying projects in the planning stages going forward.

“We will continue making contractors’ business lives easier by offering more training opportunities and making sure members continue to be able to review bidding documents and other project information in the ePlanroom daily,” he said. “We are a one-stop shop for contractors who rely upon a wide variety of industry services.”

Hall said he hopes the personal communication with existing and new members provides them with a thorough orientation of all the association has to offer. Identifying what contractors will need in the future will lead to a broader vision five and 10 years down the road, and finding that blend of services and technology will be critical to enhance members’ experiences, he said.

“Our vision for the next five to 10 years is a little different,” Hall said, explaining that peer associations across the state will meet early next year to collaborate what potentially new services they may offer members. What technology will be important and how can it be delivered in a cost-effective manner?

He said some big considerations are adapting to increases in state mandates, as well as developing a more diversified workforce that can meet the requirements for minority- and woman-owned business enterprises, particularly in demand for public works projects.

“We are heavily engaged in developing outreach to cultivate a diverse workforce,” Hall said. “How do we attract the next generation of construction industry workers? There is a labor shortage predicted. And employers want engaged workers. Where do we find them and how do we entice them into the industry?”

Hall said he is proud of the volunteer work he does with the Syracuse City School District’s Career and Technical Education Advisory Board.

“I get to work with the city school district officials and educators, and identify students who do not want to go to college, but instead want a construction career pathway program,” Hall said. “I think I take the greatest pride in that capacity and have the most impact, albeit small, on development of a much-needed diverse workforce.”

Hall said he is proud of the other impacts, involved, as well.

“I think it may help in a small way to address the poverty issue impacting particular segments of our society,” Hall said. “While addressing labor needs, the most meaningful piece of that board is working with students in the Pathway Program who want a construction career, who want a way out of poverty, who want to work.

“If we can capture that diversity for the workforce, various segments of society will be engaged, and those engaged citizens are just what our community and the state want to see in our communities, not just in construction.”

Hall’s advice to those seeking to be – or finding themselves in – leadership roles is to think big.

“Look at the big picture of what the industry needs,” he said. “Make plans, engage your teammates and create the vision where you want the organization to be. Identify the skill sets of your team that will allow you and them to lead best. Take your experienced and talented people and allow them to lead in their own areas; promote buy-in, and lean on them for collaboration and advice. Be open to change if the change makes sense. Most importantly, don’t be afraid of failing.”

On leaving a legacy at the Syracuse Builders Exchange, Hall said he doesn’t really think of it that way.

“The Syracuse Builders Exchange is a very strong membership association for the construction industry,” he said. “I’m just the fiduciary of the association. The only thing I would hope for is to leave it even better than when I took over. It’s a great team effort, working in the interests of members and the organization in general. The association has adapted over the past 147 years and it will continue to do so with or without me.

“I think long after I’m gone, the Syracuse Builders Exchange will continue to adapt to changing times, hire good people and thrive due to the dedication of the Board of Directors and Officers. It will be in really good hands for decades to come.”

CCBLaw ; At the Forefront of Health Law

NATIONALLY RECOGNIZED QUALITY

Cohen Compagni Beckman Appler & Knoll PLLC [CCBLAW] is home to four Best Lawyers-recognized attorneys and is ranked by U.S. News & World Report’s Best Law Firm Rankings as a Tier 2 regional law firm in the areas of health and employee law. With the addition of Bruce E. Wood and Bruce A. Smith of Wood & Smith P.C., CCBLaw now employs five of Super Lawyers’ top-rated
Central New York health law experts.

‘’ CCBLaw has always been an all-purpose practice for the  healthcare community, and now we·ve enhanced that practice with additional quality legal experts who share our philosophies and are willing to take the extra steps to ensure clients get the services they need. The integration of Wood & Smith P.C. with CCBLaw furthers our joint goal to continue to be a preeminent boutique health law firm in the state of New York …”

– MICHAEL COMPAGNI, MANAGING
MEMBER, COHEN COMPAGNI BECKMAN
APPLER & KNOLL PLLC (CCBLAW)

The ever-evolving, heavily regulated nature of health care makes this legal specialty one of the most challenging. CCBLaw attorneys have provided counsel to regional physi­cians for more than 40 years. In the last decade, CCBLaw has expanded its client base nationally and has been recognized for its consulting services. 

In January 2018, Bruce A. Smith and Bruce E. Wood – attor­neys with nearly 30 years of health law experience – integrated their practice with CCBLaw. The partnership expands the number of CCBLaw attorneys to 13 and enhances the resources available to new and existing clients. 

Complementary Practices, shared approach. 

The integration of CCBLaw and Wood & Smith P.C. is rooted in common practice and service philosophies. Both groups have physician-centered practices that provide business, transactional and regulatory counsel to physician groups, provider networks, ambulatory surgery centers, health care joint ventures and ancillary service providers, and have complementary areas of expertise.

Over the years, Wood & Smith P.C. has developed expertise in  representing free-standing ambulatory surgery centers, with special focus on these centers’ development and ongoing operations. Thanks in large part to the vision of CCBLaw Partner Stephen Cohen, CCBLaw is regionally and nationally recognized as the go-to firm for physician practice integration law.

“CCBLaw specializes in prividing services that we traditionally would have had to refer out, such as litigation, labor and employment, ERISA and employee benefits, and professional license defense,” Smith says. “ To now have in-house access to these areas of expertise will provide an efficient and effective benefit to our clients.” 

“Bruce and I have particular strengths in the areas of business, finance and real estate, and we provide services to both healthcare and non-healthcare clients,” Wood adds.

“I’m confident that work­ing with CCBLaw’s existing attorneys who practice in these areas will enable us to leverage these strengths as a part of CCBLaw.” 

Beyond the scope of practice, the teams share priorities, including a client-centric focus with an emphasis on attentiveness and immediacy during client interac­tions. 

At least two CCBLaw attorneys remain apprised of each client’s case, so an expert is always readily available to answer questions and respond. 

 

“CCBLaw makes it a point to be avail­able to our clients 24 hours a day, seven days a week,” Cohen says. “Our clients are often in the midst of sensitive nego­tiations, so we can’t delay our response because we’re on vacation, at home sick or traveling. Service and availability are key factors in our success, and Wood & Smith practice the same way. The more quality lawyers available to meet our clients’ needs, the better client service we provide.”

An All-Encompassing Resource

CCBLaw serves clients throughout the country – from here in New York all the way to Southern California, Oregon, Maine, Louisiana and Florida. While the majority of CCBLaw’s clients are physicians and physician organiza­tions, the firm also represents small business clients. As a result, physician practices can take advantage of busi­ness, real estate, litigation, banking, business, and labor and employment law services in addition to the firm’s health law capabilities. 

Resources available to physicians through CCBLaw include:

Assistance with the creation of health­care entities, such as large physician practices, independent practice associations and ACOs

■ Support with federal regula­tory compliance

■ Representation in payer disputes and reimbursement issues

■ Professional license defense in the event of a New York Office of Professional Medical Conduct investigation

■ Representation in matters involving fraud, abuse, malpractice, audits, credentialing, and HIPAA breaches and reporting

■ Drafting and negotiating employee contracts and resolving employment ­related disputes

■ Employee benefits and qualified plans counsel

■ Commercial real estate transactions “Physician practices – no matter the size – need legal support and appreci­ate a personal touch,” Smith says. “The healthcare legal landscape is constantly changing, so physicians need representa­tion from experienced attorneys who understand the industry. The CCBLaw team delivers high-quality, sophisticated and user-friendly health law services.”

For more information about CCBLaw’s health law services, visit ccblaw.com.